Friday, April 22, 2011

FTC chief cites Google for being Do Not Track holdout

Infosecurity.Com - Federal Trade Commission Chairman Jon Leibowitz is criticizing Google for being the "only holdout" in not adopting a “Do Not Track” tool for its Chrome browser.

In a recent interview with Politico, Leibowitz said that Google is a laggard on Do Not Track. He cited Apple’s recent announcement that it would put a Do Not Track tool in its Safari browser as a positive step. “So that gives you Apple, Microsoft and Mozilla” with Do Not Track tools in their browsers, he added.

Last December, the FTC proposed implementation of a Do Not Track mechanism for web browsers to protect consumers from having data collected regarding their online searching and browsing activities.

Apparently, Google’s “Keep My Opt-Outs” browser extension for its Chrome browser, which is designed to enable consumers to opt out of being tracked for online behavioral advertising (OBA), does not satisfy Leibowitz’s definition of a Do Not Track tool.     Read More