Monday, April 4, 2011

Why Google is getting into the 'Like' business

Computerworld - Google announced this week a new social search feature called +1. The new offering competes in some ways with Facebook's "Like" button. 

By clicking on an optional new +1 button on your Google search results, you can tell family and friends that you recommend certain links.

Big deal, right? Well, actually, it could soon be a very big deal.

What Google's +1 adds up to

Google's +1 isn't what Google would call a "shipping" product. It's a "Labs" experiment, a cross between a beta program and a trial balloon. But it's available to everyone and easy to use. You just go to the Google Labs page and click "Join this experiment" in the section about +1. Once you've done that, when you're searching on Google, you'll see a +1 button on every search.

All your +1 recommendations are retained on a new tab viewable on your Google Profile. You can choose to make them public or keep them private. (I've made mine public -- you can check my +1's here.) Also: When your Google contacts conduct searches of their own that bring back links you've flagged with +1, they'll see your recommendation on the results page.     Read More