T-Mobile has introduced new plans intended to be more flexible to its customers' needs, a move that can be considered a sign of the company trying to maintain its value proposition in the midst of its proposed merger with AT&T.
All the plans, which debut July 24, require a two-year contract agreement for both new and existing customers. Users will be given a set of voice plan options that include unlimited texting and unlimited data. They will then be able to select a certain amount of high-speed data available in 2GB, 5GB, and 10GB increments.
They're just doing it differently
While AT&T and Verizon have done away with their unlimited plans, T-Mobile has not. Instead, it has chosen to throttle data throughput significantly after a set amount of bandwidth. With these new plans users will be able to control where this throttling begins.
This places the price of a plan with two lines with unlimited data and texting, and 2GB of data at $99.98 monthly ($49.99 per line). T-Mobile says that similar plans on AT&T would cost $199.99 with only 2GB of data, Sprint $209.98 with unlimited data, and Verizon $209.99 with a 2GB data cap. More
