Wednesday, February 15, 2012

The Next-Generation Macbook Pro 2012


 

Gizmodo - Have no doubt about this: Apple is revamping their MacBook Pro line in 2012 in a radical way—not merely evolutionary. We know this not because of the usual rumors, but because there is no way this will not happen.
This is what we expect.

A radical but logical change

 

When Steve Jobs said that the MacBook Air was the future of laptops, he was right. To the disgust of a vocal minority, Apple destroyed lots of ancient technology with the Air. They simplified its guts and squeezed its industrial design to create an amazing machine. The result was a huge success—and the whole industry started their photocopiers once again.

It’s only logical that they will take the same steps with their MacBook Pro. It’s not only a rational consequence of the Air, it’s also extremely convenient for their bottom line and their public image: The new MacBook Pros—and not the beefed-up iPad 3—will be the first real test for the new executive team at Apple.

They need to make a statement. Here’s how.

The Next-Generation Macbook Pro 2012

Faster guts

The new MacBook Pro will use Ivy Bridge, the new Intel 22-nanometer architecture with 3D transistors that will provide quite a speed boost over the current MacBooks. Intel estimates that it Ivy Bridge will provide a 20 percent performance boost with comparable Sandy Bridge laptops. Ivy Bridge also provides a 30 percent boost in integrated graphics performance, although these machines will use something stronger to drive graphic intensive applications (more on this later).

No hard drives

 

Screw the hard drives. It’s antiquated technology with a negative impact on battery life. Apple loves SSD and Apple users love SSD. They may not be the cheapest, but it’s the fastest, safest and most power efficient storage technology for mobile devices. Moving their entire laptop line to SSD will also give them more buying power, which will help them keep the same price and benefit margins.                   More