Wednesday, November 28, 2012

Mozilla invests in, marking first VC foray

The company has been working closely with on "creating a compelling content experience" for the Firebox browser.

Mozilla has taken its first step into the VC world, investing in to support the startup's efforts in creating HTML5 mobile app technology.

Mozilla was one of several investors in a new $25 million round for The investment was led by the Silicon Valley-based venture team of Telefonica Digital, and it also includes funding from SingTel Innov8 and previous investors including Draper Fisher Jurvetson, DFJTF, BRM Group, and Horizons Ventures., formerly DoAT, provides technology that enables smartphones to quickly and easily match a user's needs with the most relevant HTML5 content. The Israeli-based company plans to use the funding to expand its team and drive's ongoing development.

Here's how describes itself: is powering a new paradigm for smartphones --- changing them from "smart" to "dynamic." Rather than the static experience of today's smartphone, a dynamic phone adapts its offering of apps on the fly, matching the content and services a user needs with the most relevant apps available -- whether locally or from the cloud. This shift bridges the gap between the web and applications on mobile. Apps appear on the screen according to user intent and are all instantly available and ready to use whether the user downloaded them or not. This dynamic platform enhances mobile OS and app store experiences by providing easy access to thousands of apps, games and services available on HTML5.