Thursday, September 5, 2013

IFA - Asus spiffs up Transformer, FonePad, Memo Pad lines

The Transformer Book T300, the Memo Pads 8 and 10, and the FonePad 7 2014 Edition were unveiled at the company's IFA event in Berlin.

CNET - Asus, at its press event at the technology trade show IFA in Berlin, trotted out a trio (well, a trio and a half) of new products. The Transformer Book T300 is a hybrid that becomes a tablet by unclipping the screen of the laptop; a FonePad 7 2014 Edition quickly follows up the debut of the original phone/tablet in February; and duo of Memo Pad budget slates in expanded 8- and 10-inch screen sizes.

"Asus has been around for 24 years. ... Our success in the past two decades has been from responding quickly to innovation," Eric Chen, Asus vice president, said at the event.
"Back in 2007, we revolutionized the industry with the Eee PC," he said. "In 2010 we launched the Transformer, the first detachable PC. In 2012, we launched the PadFone."
Now it's taking those and the Memo Pad to new territory.   More