Mashable - Apple may have revolutionized the music business with iTunes, but in the face of users' changing music-consumption habits — namely the rise of streaming services — the Cupertino, Calif. company will reportedly shake things up once again.
Apple is preparing to launch a new on-demand music-streaming service that would rival Spotify, according to music magazine Billboard.
The company took its first major step into streaming last year with the launch of iTunes Radio, a service similar to Pandora that allows users to listen to, and curate radio stations based on genres and types of artists. They also have the option to buy any song being played.
By moving toward a model similar to Spotify, as the report suggested, Apple could effectively offer music fans more tunes at a lower price. Read More
