On Tuesday, Microsoft debuted a new advertising format that leverages the Kinect for Xbox 360's voice- and gesture-controls to create interactive ads. "Simply put, NUads break down the barriers between consumers and content on the TV screen. NUads make traditional linear content— like a 30 second TV spot— irresistibly interactive," wrote Microsoft advertising GM Mark Kroese in a blog post. Earlier today, Kroese launched the product at the Cannes International Advertising Festival taking place this week.
Kroese demonstrated five voice commands on Xbox Live that advertisers will be able to buy when the product is expected to launch in the spring of 2012:
1. When a user says "Xbox tweet," he or she can immediately tweet something about the brand.
2. Saying "Xbox More" lets users request additional information or a coupon to be emailed to them.
3. Saying "Xbox Near Me" pulls up a Bing map that locates the nearest retailer, and sends the user a text message with the location. Read More & Watch Video
