Monday, June 20, 2011

Redbox Launches Video Game Rentals on 21,000 Kiosks


PCMag.Com - It seems like just around this time last year, we were celebrating the fact that one could now rent Blu-ray titles from Redbox machines. You know–those giant, red, Coinstar-backed kiosks in supermarkets and retail stores that allow you to borrow physical copies of movies for a super-low nightly cost. Think of them as a mash-up between a Blockbuster and a vending machine.

Well, Redbox made a promise in April that video game rentals would soon join DVD and Blu-ray titles within its army of rental machines. And after completing a two-year test of gaming rentals across roughly 5,000 of its kiosks, Redbox officially launched gaming rentals across 21,000 of its 27,000 total rental systems this past Friday.

According to the company, games will carry the highest price tag of all of Redbox's rentals: $2 for a day's worth of playing, which is slightly higher than the $1.50 daily charge Redbox places on Blu-ray rentals or $1 for DVDs. Each of the company's kiosks will carry anywhere from 22 to 28 different gaming titles, but there's no indication as to how often the selection of games will shift around.     More