PCMag.Com - Half of the consumers in the U.S. and U.K. want an iPad, according to a new survey by Bernstein Research. The other half want a tablet that looks and feels just like it.Apple still dominates tablet branding with its iPad and iPad 2 devices if the Bernstein Research survey is any indication, leading All Things D to proclaim Monday that, "Consumers don't want tablets, they want iPads."
In both the U.S. and U.K. surveys, 50 percent of respondents said they'd pick an iPad over any other manufacturer's tablet. That left Research in Motion, Samsung, HTC, Motorola, Nokia, Dell, Hewlett-Packard, and "no preference" vying for the remaining half of consumers in the two countries.
The dominance of Apple in the tablet market, which All Things D compared to the company's brand supremacy in the MP3 player market with its iPod, may not let up any time soon. Industry researcher Gartner expects Apple to rule the tablet space through at least 2015.
What's more, the survey found that even among respondents who would consider a non-Apple tablet, there's still a preference for tablets with similar specs to those established by Apple with the iPad.
And woe to the would-be Apple competitor which releases a tablet that deviates too far from the Cupertino standards. More
