In the U.S., users can rent movies starting at $1.99 directly from the Android Market via a new Videos app.
"With the Videos app, available in Android Market, there's no more waiting for downloads, syncing, or worrying about storage space," Google said in a blog post.
"Simply sign into Android Market with your Google account, and you can rent movies from anywhere—the web, or your Android phone or tablet—and start watching instantly."
You can also download the movies for offline viewing. More