via Wired
- Zoetrope reel, 1870s — Before there was Pixar, there was the Zoetrope. The optical illusion was first demonstrated in 1836, over a hundred years before the first Saturday morning cartoons. The device was patented in 1867 by Milton Bradley, the man, not the company, and in many ways can be considered one of the first mass-market toys. Photo: Andy Brown
- Sindy, 1960s — While she doesn't have the name recognition of Barbie, this doll has friends in important places. "My favorites are the Sindy doll—I had one myself—and any of the teddy bears," says Howell who helped curate the photo subjects. "I always preferred soft toys to dolls and now I get to look after them in the Museum." Photo: Andy Brown
- Paper soldiers, 1890s — "This is my favorite image," says Brown. "I love how camp they look today." Photo: Andy Brown
- Clackers, 1970s — Paradoxically, some of the best selling toys were the hardest to track down. Clackers were a popular noise making toy in the 1970s, but was fairly cheap, disposable, and liable to crack. "Loads of people can remember them," says Brown. "But very few people thought to hang on to them." As children's playthings become more ephemeral, this lack of a cultural record will only be exacerbated. Photo: Andy Brown