Wednesday, July 27, 2011

First Windows Mango Phone unveiled

See video below


IDG News Service - The first smartphone based on the new Mango edition of Microsoft's Windows Phone platform was unveiled on Wednesday in Tokyo.

The phone is the first of several handsets due over the next few months, that Microsoft hopes will signal its return to the smartphone market as a serious player. (Video of the new phone and its launch is available on YouTube.)

If that wish sounds familiar, it is. This time last year the company was hoping the first version of the Windows Phone 7 would accomplish the same thing. But that didn't happen.
Despite getting several thousand applications and generally positive reviews, the new platform, which replaced Windows Mobile, was relegated to the sidelines by a rush of new Android devices and updates to Apple's iPhone.

Far from boosting its market share, the introduction of the new operating system saw Microsoft lose share.

Microsoft captured 2.7% of the smartphone market during the first quarter of 2011, according to IDC. But a year earlier during the first quarter of 2010, its market share was 7.1%, the market research company said. In terms of handsets shipped, those with Windows Phone 7 or Windows Mobile fell from 3.9 million to 2.8 million phones in the two periods.

"We've gone from very small to....very small," quipped Microsoft CEO Steve Ballmer earlier this month on his company's lackluster performance.     More