San Diego Comic-Con is a fun destination for fanboys and fangirls, but it is also big business for Hollywood. Studios now use Comic-Con to unveil and promote the latest tentpole blockbusters, whether the films are based on comic books or not. Filmmakers at the event will be fighting to build buzz for their projects with trailers, trailers for trailers, early footage and panel discussions. WSJ’s Michelle Kung previews this weekend’s biggest movie panels, including “The Hobbit” and “Pacific Rim.” You can see a quick guide to the event here.
